An Association Executive recently asked the meaning of rational relevance in the context of member feedback. First off to clarify, we aren’t talking about a rational or irrational member! This alternate interpretation highlights that not all member benefits are created equal. Members … [Read more...] about Being Relevant to Members
After my recent presentation at TSAE on Communications as a Business Asset, I spoke with several Executive Directors who related to the idea that Naylor has studied for many years: I had more than the usual questions about where to start in order to get better at the “8 ways” to engage more … [Read more...] about Show Your Value – It Won’t Just Happen by Itself!
ASAE’s Association’s Now magazine published an article this month called Is Your Staff Trained to Sell Membership? Here is a summary of the article with six ideas to prepare you for dues renewal season: 1. Any association staffer who interacts with members and prospects influences the … [Read more...] about Is Your Staff Trained to Create a Culture of Member Service?
Ask five association executives what their value proposition is and I’ll bet they will reply with some version of these: We engage in legal and legislative activities on behalf of members’ business interests. We provide quality education on important industry topics. We deliver data and … [Read more...] about Talk Value to Your Members, Not Benefits
We launched the new website MemberValue.org to arm association executives and leaders with a process to discover what members value most. Our goal is to help you discover and then put your value into words. DANGER: This process could: Disrupt the status quo Make you question where you spend … [Read more...] about Introducing MemberValue.org!