1. Determine the big goals you want this survey to help with. 2. Decide what information you need most to make your next big decision that will deliver value or solve a problem. – That will determine the length of the survey. – There is no magic for short and simple surveys that solve involved […]
Member Value
Uncover Unexpected Gems Among Your Members
Did you know that “North America offers some of the most unique, inspiring and colorful gems found on this Earth?” So says Noreen Paris, who sources one of my favorite jewelry brand, David Yurman. I contend you’ll find some unexpected gems in your membership when you bring everyday members to the table to help you […]
It’s Been One of Those Years!
Looking back onto the most promising successes nSight Marketing sees across associations: Here’s to board presidents who use their value proposition as a compass for their year. Here’s to the associations with a clear vision for becoming something bigger. Better. Here’s to executives who set goals for your communications; and then expect results. Here’s to […]
In Search of Actionable Member Value – Part II
This is the latest update on ACAR’s initiative to establish a new direction for the association based on what’s most important to ACAR members. Marketing guru Michael A. Goodman says it best: “Start by defining your target audience very precisely—the narrower and more specific the better. Learn what makes them tick, how they think, what […]
In Search of Actionable Member Value
“We (staff) think we are enlightened and completely understand life in the REALTOR® world … but we don’t. They see things that we can’t and make connections that we don’t think of.” — Marc Lebowitz, ACAR’s Executive Officer. Marc’s words say it all. To counter this way of thinking, he and the Ada County Association […]
Your Value Proposition
How do you explain value in words? What do you really value, in your business? In your life? (Go ahead: pause and think.) Would you agree that whether inside or outside of business: 1. Value is personal and makes an impact on your (or someone else’s) success, happiness, or peace of mind (value has to […]
