Like many associations, 2020 was a time to pivot and polish your organizational skills to best respond to the changing business environment. And now, a year later, breaking away from operational activities requires a major mind shift. We are creatures of habit, and we adapt better than we think we do. The new systems and […]
nSight Marketing
Teach Leaders How to Carry and Wave Your Flag
For most leaders, presenting is a skill. Like anything else, it takes training to learn it. Just like the nuances of being an effective advocate for your industry. Or like the differences between being a single contributor versus a manager of people. In fact, – It’s rare that three key elected officers or board […]
The Pause
At our house, Thanksgiving is our favorite holiday. That moment every year when we, in the Midwest see the best parts of nature in the maple trees, all pack into the car for a short drive to a sister or brother’s house, listen to our favorite song (yeah, every year since our kids were young) […]
It’s Been One of Those Years!
Looking back onto the most promising successes nSight Marketing sees across associations: Here’s to board presidents who use their value proposition as a compass for their year. Here’s to the associations with a clear vision for becoming something bigger. Better. Here’s to executives who set goals for your communications; and then expect results. Here’s to […]
In Search of Actionable Member Value – Part II
This is the latest update on ACAR’s initiative to establish a new direction for the association based on what’s most important to ACAR members. Marketing guru Michael A. Goodman says it best: “Start by defining your target audience very precisely—the narrower and more specific the better. Learn what makes them tick, how they think, what […]
Looking Back and Looking Ahead
Airplanes are great places to brainstorm. I had my share of airplane time in 2011. Someone recently asked me: “How many miles did you travel in 2011?” I have no idea. The mileage doesn’t matter to me. Planes are valuable office time for me. I don’t think about how many miles I’m flying, but the […]
