For most leaders, presenting is a skill. Like anything else, it takes training to learn it. Just like the nuances of being an effective advocate for your industry. Or like the differences between being a single contributor versus a manager of people. In fact, – It’s rare that three key elected officers or […]
nSight Marketing
The Pause
At our house, Thanksgiving is our favorite holiday. That moment every year when we, in the Midwest see the best parts of nature in the maple trees, all pack into the car for a short drive to a sister or brother’s house, listen to our favorite song (yeah, every year since our kids were young) […]
It’s Been One of Those Years!
Looking back onto the most promising successes nSight Marketing sees across associations: Here’s to board presidents who use their value proposition as a compass for their year. Here’s to the associations with a clear vision for becoming something bigger. Better. Here’s to executives who set goals for your communications; and then expect results. Here’s to […]
In Search of Actionable Member Value – Part II
This is the latest update on ACAR’s initiative to establish a new direction for the association based on what’s most important to ACAR members. Marketing guru Michael A. Goodman says it best: “Start by defining your target audience very precisely—the narrower and more specific the better. Learn what makes them tick, how they think, what […]
Looking Back and Looking Ahead
Airplanes are great places to brainstorm. I had my share of airplane time in 2011. Someone recently asked me: “How many miles did you travel in 2011?” I have no idea. The mileage doesn’t matter to me. Planes are valuable office time for me. I don’t think about how many miles I’m flying, but the […]
Thanksgiving 2011 from the WSJ Article Countdown to a Food Coma
This is the aftermath of Thanksgiving, 2011. Below are the cliffnotes from “Countdown to a Food Coma” from a Wall Street Journal article published on 11/22/11. read the full article Here are strategies for Before, During, and After the biggest meal of the year: Day Before: Go for a 30 minutes stroll or more vigorous […]
