Successful marketing is equal parts knowing your audience well, knowing yourself (association) well, and linking those two factors with content to convey value to your members. With that in mind, you can prioritize how you’ll get the word out through the delivery channels that best suit your target audience – whether that is your customer […]
Social Media
11 Reasons to Work from an Association Social Media Calendar
Good social media content marketing requires forward thinking and organization, which can feel pretty daunting. The idea of having to come up with all those blogs, posts and tweets is enough to cause many a communications or marketing director to approach social media messaging on the fly…or simply avoid it all together. There’s a better […]
Why a Video Message? What’s In It for You…or Your Member?
The biggest challenge for many associations is getting members to pay attention to your communications – and the value you can offer to them. If you face these kinds of challenges, a short video can help you get the message across and increase the likelihood they will listen. Here are five reasons to consider video to […]
Is Your Communications Plan Falling Off Track?
Labor Day (the official end to summer) has come and gone and before you know it the leaves will begin to fall from the trees. This is also the time of year many associations see their communications plan falling off the proven track and veering outside the lines. You know the reasons; most are an […]
Social Media – The Good, Bad and Ugly
Freedom of Speech…How about the concept “Bad News Travels Really Fast?” For all of you (us) involved in the real estate industry, I’d like to remind you of the power of social media as you read about the Twitter debacle between Horizon Realty and their tenant-Tweet-er. Follow the story below about the “Sue first, then […]
