Don’t start planning, or talking, or writing until you know who you want to influence. It’s the first universal rule of marketing. Before you try to ‘sell’ an event, a class, a member benefit, or your latest political win, you’ll reach a wide audience when you answer: What’s in It for them? THEM, (one or […]
Strategic Communications Audit
The Words that Give Members a Reason to Rely on You
2020 was the year to turn VIRUS into VALUE. Associations across the country took the time to re-think and question why they exist. What should members rely on from the association during a crisis and every day? Let’s face it. Some members feel obligated to belong. Many associations were determined to change the perception […]
Diagnose with Purpose: 5 Common Communications Issues Across Associations
The fact: Most members don’t pay attention, but you can win this battle. Through communications audits, we uncover five common problems that indicate a gap between what you mean to say, and how they consume it. Those barriers include: 1. More focus on the association rather than your member (we-we-we). 2. Missing key messages so […]
What is Strategic Communications?
Being strategic is more than a regular schedule of reporting news items, distributing press releases and Instagram images. If you want to be more strategic in your approach here are seven activities and processes that are part of mastering Strategic Communications: 1. Strategic communications begin with a belief that communications are a business asset. The […]
