“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show them how we matter,” said association executive Mary Cano in a discussion about planning for new ways to communicate with members. Associations invest extraordinary … [Read more...] about Four Essential Steps to Successfully Reach Your Members
Strategic Planning
Your Role as CEO and Chair for Strategic Planning
Strategic thinking is uncommon in the strategic planning process. While strategic planning is your association’s chance to be proactive, to take a bird’s eye view of your organization, and most important, to shape its future, the process is more successful with an eye on practicing strategic … [Read more...] about Your Role as CEO and Chair for Strategic Planning
Why DIFFERENT Matters in Association Leadership
Association CEOs and Executive Directors: How would your organization benefit if 15 great thinkers (your elected leaders) rallied around a unified vision for your future? One that they could create together, and then occasionally (annually) pause to decide the most efficient and successful way to … [Read more...] about Why DIFFERENT Matters in Association Leadership
Why Plan Strategic?
For any Board, President or Executive who doesn’t think Formal Strategic Planning is important, here are eight reasons to reconsider. 1. Invest in your possibilities. Strategic Planning is your opportunity to formally meet as a board with three actions that lead to one outcome: To look at … [Read more...] about Why Plan Strategic?
Strategic Plan Quick Check
Does your strategic plan need an update? Use this checklist to determine if you need a formal review of your current plan: Are your incoming leaders familiar with the existing plan? Do they feel connected to it – do they ‘own’ it? If YES: Review as a group to get buy in and motivation from all … [Read more...] about Strategic Plan Quick Check
Purposeful Strategic Planning: Inspire & Unite.
Knowing you have possibilities is a luxury. This one day (or few days) is your opportunity to look forward. The one day to address the important, the few and the significant. What do you want to be? A vision for the organization is key to making strategic decisions. Walk into your planning … [Read more...] about Purposeful Strategic Planning: Inspire & Unite.
