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Strategic Plans

Link Your Value Proposition to Your Strategic Plan

June 3, 2013 by Melynn Sight Leave a Comment

Kudos to you, Association Executive and team; you have spent valuable time building a foundation to support your members’ business. You identified important member segments. You dug into their sensibilities and their rationale to define what will make their business better. Your value proposition … [Read more...] about Link Your Value Proposition to Your Strategic Plan

Make No Little Plans

March 5, 2013 by Melynn Sight Leave a Comment

“Make no little plans; they have no magic to stir men's blood...” said Daniel Burnham, American architect and city planner who played a leading role in the creation of Chicago and downtown Washington, DC, among other cities, and was director of works for the 1893 World’s Fair: Columbian Exposition … [Read more...] about Make No Little Plans

A Strategic Plan of Big Dreams

January 25, 2011 by Melynn Sight Leave a Comment

In an MLS board meeting last week, I saw before my very eyes that a little dose of big thinking can be the beginning of very big progress. It was two years ago this month, in a strategic planning session when someone offered up the bold idea: “I’d like to see our MLS become a statewide cooperative … [Read more...] about A Strategic Plan of Big Dreams

Strategic Planning Tips

May 19, 2010 by Melynn Sight Leave a Comment

For those of you who have, or will conduct strategic planning sessions on an ongoing basis with your leadership teams, this entry is for you. I made an installment in my own continuing education yesterday by attending a seminar on strategic planning. I wanted to hone my own skills and learn a new … [Read more...] about Strategic Planning Tips

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    • About
      ▼
      • Our Story
      • Meet the Team
      • Our Clients
        ▼
        • Case Studies
        • Testimonials
    • Research and Plan
      ▼
      • Communications Audits
      • Communications Plans
      • Merger Communications
      • Strategic Planning
      • Surveys and Focus Groups
    • Develop the Message
      ▼
      • Value Proposition
    • Deliver the Message
      ▼
      • Workshops
      • Presentation Feedback
    • Contact
    • Blog