Kudos to you, Association Executive and team; you have spent valuable time building a foundation to support your members’ business. You identified important member segments. You dug into their sensibilities and their rationale to define what will make their business better. Your value proposition links what you do exceptionally well to what members most need. […]
Strategic Plans
Make No Little Plans
“Make no little plans; they have no magic to stir men’s blood…” said Daniel Burnham, American architect and city planner who played a leading role in the creation of Chicago and downtown Washington, DC, among other cities, and was director of works for the 1893 World’s Fair: Columbian Exposition in Chicago. Burnham was clearly a […]
A Strategic Plan of Big Dreams
In an MLS board meeting last week, I saw before my very eyes that a little dose of big thinking can be the beginning of very big progress. It was two years ago this month, in a strategic planning session when someone offered up the bold idea: “I’d like to see our MLS become a […]
Strategic Planning Tips
For those of you who have, or will conduct strategic planning sessions on an ongoing basis with your leadership teams, this entry is for you. I made an installment in my own continuing education yesterday by attending a seminar on strategic planning. I wanted to hone my own skills and learn a new promising approach […]
