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Clear communications. Stronger connections.

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Surveys

Member Value Comes from Intentional Member Research

Association Executives are finding new ways to start where they are today – and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering unique member value. Twelve Association Executives from across […]

Net Promoter Score – A Customer Experience Measurement

For any of us who are in the customer loyalty business – that is, continuously working on our portfolio, our strategic initiatives, services and offerings to deliver more value to members, NPS helps net out the customer experience. There are studies that show a direct relationship between satisfaction and value. If a member is satisfied […]

Four Essential Steps to Successfully Reach Your Members

“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show them how we matter,” said association executive Mary Cano in a discussion about planning for new ways to communicate with members. Associations invest extraordinary time and resources to develop and fine-tune […]

To Get the Best Response Rate, Sell Your Survey Ahead of Time

A board member recently said this in a Board of Directors meeting: “While I do believe we should conduct member surveys, it’s the involved members who answer, not the uninvolved ones. Consequently, I’m not a fan of surveys.” Is this a valid reason to doubt member research? Association Executives who research every year with the […]

Confidence That You Will Achieve a Valid Sampling When You Survey: Here Are Four Considerations

In a research study, the best case scenario is that everybody who matters takes your survey. When a population is the right size, and accessible, you could reach out to all of them. This kind of survey that covers the entire target population is called a census. However, most of the time we don’t have […]

Survey Speculation

An Association Executive recently said this in a Board of Directors meeting: “While I do believe in member surveys, it’s the involved members who answer, not the un-involved ones. Consequently, I’m not a fan of surveys.” Is this objection a valid reason to doubt or avoid member research? 1. AEs who research every year with […]

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Recent Posts

  • Teach Leaders How to Carry and Wave Your Flag
  • Target a few important member groups, and you’ll end up reaching more of them
  • The Words that Give Members a Reason to Rely on You
  • Diagnose with Purpose: 5 Common Communications Issues Across Associations
  • Highlights of Association Communications During a Challenging 2020

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  • About
    ▼
    • Our Story
    • Meet the Team
    • Our Clients
      ▼
      • Case Studies
      • Testimonials
  • Research and Plan
    ▼
    • Communications Audits
    • Communications Plans
    • Merger Communications
    • Strategic Planning
    • Surveys and Focus Groups
  • Develop the Message
    ▼
    • Value Proposition
  • Deliver the Message
    ▼
    • Workshops
    • Presentation Feedback
  • Products
    ▼
    • Breakthrough Value
    • Diagnosis Deck
  • Contact
  • Blog