Change in an organization can be daunting, but much less so with solid research to guide and support your decisions. Survey research is a science. It calls for expertise to make sure results from a sampling of members can be applied to the larger group. Survey research is also an art; interpreting numbers in way […]
Surveys
Five Essential Decisions to Make Before You Conduct a Survey
1. Determine the big goals you want this survey to help with. 2. Decide what information you need most to make your next big decision that will deliver value or solve a problem. – That will determine the length of the survey. – There is no magic for short and simple surveys that solve involved […]
If You Asked Them, What Would They Say?
During an Association Executive workshop yesterday we went off-track to a great conversation about surveys. Most association executives know the value of conducting surveys, but about half of those that were in the room say they do not conduct a survey of their membership at least once a year. Let’s begin with a thought that […]
Be a Good Listener to Find Out What Members Need
Go ahead, ask your members why they belong to the your association? Ask open-ended questions, and I’ll bet your members will free flow with ideas. If you ask them, members will probably answer with many of the same reasons associations were formed as early as the 1830’s: education, networking and referrals, information (in the form […]
