Part 3 – Translating hundreds of surveys, an all day planning meeting and a webinar into our Value Proposition By Guest Blogger Marc Lebowitz, ACAR Executive Officer One thing I’ll give Melynn right off the bat … there’s no grass growing under her feet. We started this summer project in June and we are just […]
Value Proposition
In Search of Actionable Member Value – Part II
This is the latest update on ACAR’s initiative to establish a new direction for the association based on what’s most important to ACAR members. Marketing guru Michael A. Goodman says it best: “Start by defining your target audience very precisely—the narrower and more specific the better. Learn what makes them tick, how they think, what […]
In Search of Actionable Member Value
“We (staff) think we are enlightened and completely understand life in the REALTOR® world … but we don’t. They see things that we can’t and make connections that we don’t think of.” — Marc Lebowitz, ACAR’s Executive Officer. Marc’s words say it all. To counter this way of thinking, he and the Ada County Association […]
Value Propositions
A clear, simple and meaningful value proposition is a decision-making shortcut. Quick. From one to ten, what’s your score on the “busy scale”? Off the charts? Do you illegally speed through your day, hoping you don’t come to a screeching halt when you realized something critical you had to finish but didn’t? What is it […]
A Commercial for Commercial Members
In Mid-August on a Monday morning, the Wall Street Journal carried a front page story on the foreclosure of a prime commercial development on the west coast; the very same day, section B covered the virtual halt in the commercial real estate market in another part of the country. This week, a Bloomberg news headline […]
