Good social media content marketing requires forward thinking and organization, which can feel pretty daunting. The idea of having to come up with all those blogs, posts and tweets is enough to cause many a communications or marketing director to approach social media messaging on the fly…or simply avoid it all together. There’s a better way.
A social media calendar is a must-do. It is a tool to plan and organize, in advance, your intentional messaging. On-the-fly additions are great for live events and time-sensitive announcements, but doing everything as you think of it (or when you’ve got a spare few minutes) typically results in inconsistent and ineffective messaging.
In the big picture, a social media calendar helps you; CEO, communications staff and other contributors organize the way you curate and relay content. It also helps you stay on top of your overall communications strategy.
But there’s a lot more value that comes from creating and adhering to a social media calendar. In fact here are 11 of them:
While you can create your own simple calendar, there’s also a number of off-the-shelf tools out there for you to use, including some free ones.
Remember – the calendar is a tool. Use it to be more purposeful in your communications, but don’t feel so constrained by it that you can’t spontaneously post content in the moment.
Content that draws on the most timely topics or industry happenings is highly engaging to readers and reminds them that behind the association name and brand are real people who care about their members’ business success.