Successful association communicators do more than report the news. They know how to connect with members. They go beyond listing membership features and instead link these features to a benefit. The benefit answers “so what?”
What does this legislation, class or event do to help grow my business? Will I sell more? Be more efficient? Be more credible?
Our vlog below will help you learn the difference between a feature and a benefit, and the criteria necessary to answer the “so what?” for your members.