In most associations there are age‐old questions that sometimes require some new answers.
When is the last time you asked yourself: “Is the way we communicate still viable? IS THIS what our members need most from us?”
No solution happens without first identifying there is a problem. That might be “My members don’t seem to read my stuff,” “I don’t think I’m making a good connection to the right members,” or “I want us to be more relevant.”
If you want advice on where to start, how about beginning at ground zero? Maybe it’s time for an outside look in.
A communications audit is an outside set of eyes that can diagnose communications barriers, and help you link your communications to your association’s goals.
Not unlike a financial audit, the communications audit will give you a third party report card (by a communications expert) with direct, honest feedback about your strengths and weaknesses. Then you get concrete, actionable ideas to fix them.
Communications audits usually take 30 days. Your organization can quickly begin making the changes to more effectively communicate with members. Please contact us if you would like to find out how your organization is communicating today.