When my team built the new nSight Marketing website in 2012, we wanted to put more focus on communications, member value and our work in helping associations connect with their members. A cloud tag helped.
In short, a cloud tag is a visual representation of text on a webpage, document, or other piece of writing. It helps to visualize the frequency of words appearing on a page.
Log into http://tagcrowd.com; then copy and paste any article, content from a brochure, or any text you wish to analyze.
Try it so that you will get an idea about the importance of key words in your communications.