Decision
DO:
Consider integrating Value Proposition into your key strategic initiatives (the message of value touches all of your strategic goals).
Follow a seven-step system to create a proposition that says what your member needs most, and what your association does best.
Unify your staff and board to understand that identifying value, and delivering it is a survival skill.
DON’T:
Miss the chance to start right now.
Communicate 12-equally important member benefits and think your member will remember them.
Think status quo is good enough.
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