Communicating Member Value
Your biggest competition is not what you might think – the association or the organization next door. Your greatest competition is indifference. With all the noise and distractions facing your members every day, simple clear communications are the best way to show your value.
This session is not about creating your member value proposition. Rather, this is a discussion about communicating your value. The important principles and tactics that will help you gain more connection with, and attention from your members.
Objectives
- Determine your association’s unique promise and commitment and why it is different from what anyone else can offer.
- Narrow down why a member should attend, read, purchase, and pay attention to you.
- Prioritize your key member benefits and build on those with a consistent message of value.
Deliverable
In this 60-minute session, attendees will learn the key principles to communicating value that will mean the most to your members and motivate them to action.
Target Audience
Association Leadership, Staff ,and CEO
