Communications as a Business Asset, Not a Water Hose
If it’s time for you to take a serious look at your association’s communications. Take control of what your staff says and how they say it. Use a demonstrated process to document a communications plan you can create, follow and present to leadership. Whether you lead the smallest association or the largest, the steps toward more compelling communications are the same. Be smart about your communications. Use them to relay your value proposition. This approach will help you be more relevant and create stronger connections with your members.
- Learn why a plan is important and the benefits to the association.
- Overview the steps of the communications system that generates credibility, conversations and loyalty.
- Review best practices of association communications plans that stimulated significant change.
Participants will leave this session with an understanding of how to create, their own communications plan.
Association CEO, Staff and CEO