Creating Association Karma
Branding for Associations
A charismatic brand is any product, service, person or place for which there is no substitute. Whether you like it or not, you are a brand. Members see you one way, and likely you see yourself in yet another. Your brand is your promise of what the member can expect from every staff member and leader, in every interaction. With a strong value proposition, you will earn more member attention, involvement and loyalty.
What is the unique promise that connects members to your brand?
Objectives
- Learn how branding can gain more of your members’ attention and cut through the clutter of distractions they face every day.
- Understand what a brand is and is not, and the steps necessary to creating your brand.
- Learn who is responsible for branding throughout your association and how each staff member can deliver it in their own way.
Deliverable
This 60-minute session will differentiate branding versus value and what makes a strong brand. Work through a step-by-step process to begin thinking about your association’s brand elements. Review case studies of how one association is living their brand and delivering a unique promise to their members.
Target Audience
Association Staff and CEO
Leadership (Board of Directors)
