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nSight Marketing

Clear communications. Stronger connections.

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    • Communications Audits
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    • Value Proposition
  • Deliver the Message
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Creating Association Karma

Branding for Associations

A charismatic brand is any product, service, person or place for which there is no substitute. Whether you like it or not, you are a brand. Members see you one way, and likely you see yourself in yet another. Your brand is your promise of what the member can expect from every staff member and leader, in every interaction. With a strong value proposition, you will earn more member attention, involvement and loyalty.

What is the unique promise that connects members to your brand?

Objectives

  • Learn how branding can gain more of your members’ attention and cut through the clutter of distractions they face every day.
  • Understand what a brand is and is not, and the steps necessary to creating your brand.
  • Learn who is responsible for branding throughout your association and how each staff member can deliver it in their own way.

Deliverable

This 60-minute session will differentiate branding versus value and what makes a strong brand. Work through a step-by-step process to begin thinking about your association’s brand elements. Review case studies of how one association is living their brand and delivering a unique promise to their members.

Target Audience

Association Staff and CEO

Leadership (Board of Directors)

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Purchase the Diagnosis Deck

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Diagnosis Deck

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  • About
    ▼
    • Our Story
    • Meet the Team
    • Our Clients
      ▼
      • Case Studies
      • Testimonials
  • Research and Plan
    ▼
    • Communications Audits
    • Communications Plans
    • Merger Communications
    • Strategic Planning
    • Surveys and Focus Groups
  • Develop the Message
    ▼
    • Value Proposition
  • Deliver the Message
    ▼
    • Workshops
    • Presentation Feedback
  • Contact
  • Blog