Eight Ways to Get More Members to Read
“Most times, we don’t see things as they are; we see things as we are.” – Anias Nin
When you communicate with your members, do you speak in your own language? Is it from your association’s point of view? After this session, you will look at your communications differently. You will leave with specific tactics to improve your communications to be more relevant to your target audience.
We’ll review association experiences and their communications makeovers. When communications are thought-out and well-presented, it is a reflection of your association’s professionalism and credibility.
Objectives
- Learn 4 key questions to ask yourself before you ever begin writing.
- Change your expectation from “delivering information” to conveying business benefits that resonate with your target audience.
- Learn new evaluation tools and resources that help you get the attention of today’s busy, distracted member.
Deliverable
In this 60- or 90-minute session, we will work through eight simple steps to help your staff communicate with members more effectively. Includes many do and don’t examples.
You will leave with specific practices to improve your communications. When your communications are thought-out and well presented, it helps you build credibility and your connections with your audience.
Target Audience
Association Staff and CEO
