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Seven Steps to Developing Your Association’s Value Proposition

Associations must be relentless in convincing members that you matter to them to ensure a strong future. Communicating how you matter is sometimes a challenge.

A value proposition answers ‘so what?’ about why a member or prospective member should choose your organization. Associations across the country consider their value proposition a crucial step in conveying what a member should expect from your association.

Learn about a proven seven-step process to put to use tomorrow. Learn what value proposition means; how to develop it, and how to market your organization through a compelling set of key messages – your value proposition.

Objectives

  • Learn why defining your value proposition and incorporating it into your communications plan is essential to making critical gains in loyalty and retention efforts.
  • Understand what is so essential about a value proposition, how to create and test one that you create.
  • Get motivation to return to your association and get started on your own proposition.

Deliverables

  • This 60-minute session will follow a seven-step process to create a unique value proposition.
  • Attendees will leave with a checklist in hand, a sample proposition, and a clear path to demonstrating value that meet the 3-way test.
  • Attendees receive a handout that helps them follow the process, begin to work during the session and take back to full board and staff to finalize.

Target Audience: Volunteer Leaders, AE and Staff

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  • About
    ▼
    • Our Story
    • Meet the Team
    • Case Studies
    • Our Clients
      ▼
      • Testimonials
  • Research and Plan
    ▼
    • Communications Audits
    • Communications Plans
    • Strategic Planning
    • Insightful Surveys
  • Develop the Message
    ▼
    • Value Proposition
  • Deliver the Message
    ▼
    • Workshops
    • Presentation Feedback
  • Products
    ▼
    • The Book Breakthrough Value
    • Diagnosis Deck
    • DIY Communications Toolkit
  • Contact
  • Blog
  • Cart
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