We’re All in Sales – So What Does That Have to Do with Future Leaders?
All leaders need basic sales skills to help close the “people sale”. This includes enticing and recruiting volunteer leaders.
Sales is the process of establishing credibility and rapport in order to further a relationship. Do you have to be a leader to be in sales? YES. Does leadership require sales skills? YES!
Today’s competitive environment requires a united response about your Association’s reason for being. A relevant answer to why a member should belong, attend or contribute. And a plan and sales approach to recruit the leaders that will replace you.
Embrace your inner salesman (or woman) and approach this critical skill in a way that uses your time well to accomplish your goals.
Objectives
- Overcome the sales stigma
- Update your strategy for turning a volunteer suspect into a prospect
- Learn how your association’s value proposition establishes credibility and guides conversation with staff, current leaders and prospective volunteers
Deliverable
After this 60-minute session, leaders will be equipped to plan for successful meetings, build rapport and use your time wisely!
Target Audience: Association Leaders and CEO
