Write Like a Rock Star
Let’s face it – you are what you write. Your writing represents your Association, and is the primary way you articulate member value. Are your member communications topping the charts? Or do your members hear elevator music when you appear in their inbox and social feeds?
Association communicators often dis-proportionately try to “sell” the association and its strengths, rather than helping the member realize What’s In it For Them? If members aren’t reading what you send, your words and the messages they convey may be the problem.
You can fix this! This workshop will inspire and teach a few proven steps to have you writing content to sizzle, not snooze.
Objectives
- An organized system to create information that’s most relevant to your members
- New rules to consider how (and how often) you communicate
- Actual association examples and approaches that better convey value to members
- Alternatives to repeating your message over and over again to get them to do what you want them to do
This is a minimum 90-minute workshop (up to 2-hours)
Target Audience
Association Executive Directors and Staff
