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nSight Marketing

Clear communications. Stronger connections.

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Develop the Message

Develop the Message

In a sea of sameness, discover your differentiator.

The value of your association lives inside your members’ minds. You cannot dictate the rationale. It’s something you must discover – from research and listening to them. Turn their “So what?” into a clear understanding about why they can rely on you, and your services, and your  people to help solve their most pressing problems.

A value proposition is a clear, simple rationale for every leader and staff member to use every day. When you unify around the common message, your members will begin to recognize and remember what you say.  It will persuade your members to think of your association’s key services. It’s a way to influence non-members to choose your association instead of another one, or none at all.

The workbook Breakthrough Value will guide you through a seven-step process to uncover your one-of-a-kind message.

Your value proposition will become the foundation of your communications strategy.

 

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    On Instagram @nsightmarketing

    • Before we move onto 2021, a brief pause to celebrate the associations who thrives in a challenging year! Read more on the nSightMarketing.com blog.
    • Deliver a simple, memorable message that gets member attention. @growthzoneams webinar with @mjsight next Thursday 12/17! #valueproposition #breakthroughvalue #memberpresentations #membermarketing #associationcommunications #associationmarketing
    • To #breakthroughvalue associations must go from pushing out news to making genuine connections. @mjsight #valueproposition #membervalue #associationcommunications #associationmarketing #chambermarketing #memberresearch #branding #notforprofitcommunications #communications #membercommunications
    • It’s not a race, it an intentional process that starts with the member and ends with the member. @mjsight #breakthroughvalue #valueproposition #membervalue #associationcommunications #associationmarketing #chambermarketing #memberresearch #branding #notforprofitcommunications #communications #membercommunications
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    • About
      ▼
      • Our Story
      • Meet the Team
      • Our Clients
        ▼
        • Case Studies
        • Testimonials
    • Research and Plan
      ▼
      • Communications Audits
      • Communications Plans
      • Merger Communications
      • Strategic Planning
      • Surveys and Focus Groups
    • Develop the Message
      ▼
      • Value Proposition
    • Deliver the Message
      ▼
      • Workshops
      • Presentation Feedback
    • Contact
    • Blog