DIY Communications Toolkit
15 years of working on a range of communications-related projects with associations taught us that your association is different from any other, but your challenges are similar.
For that reason, we’re making the most common challenges more accessible to you to solve on your own - through a menu of DIY continuing education for association communicators.
It’s the most proven and practical tools for a new communications director or a seasoned one, or any Association Executive who is looking for new ideas.
Choose your first priority item below to begin working on some of your most persistent problems, like getting more members to read, catching more member attention, or making a few small changes that persuade members to respond to your calls to action.
If you’re not sure where to start, we have a solution for that too!
Discover What Needs Work with the Diagnosis Deck
Sometimes associations know their communications need work but they can’t put their finger on the problem. This card game will help you diagnose your priority communications gaps in 4 key areas. Use this fun exercise as the beginning of a purposeful conversation between communications director and Association Exec about where to focus your efforts to overcome the most common communications challenges.
$25 per deck.
Member Research - Insightful Surveys
The most successful associations conduct formal research with the same questions year over year so they can understand the changes in member perception. 15 tested and purposeful questions help you spend less time debating about what questions to ask and setting up your survey, and more time using your members' feedback to deliver more value.
We’ll draft the questions, set up your survey online and send you the results - 45 days start-to-finish. You’ll have the chance to customize to your specific audience and add a few questions. Promote your survey using your preferred communications channels via a custom link.
$1,500 per survey.
Your draft survey will download once you pay.
It’s the center of your communications strategy. Discover and convey your association’s unique value proposition using the book Breakthrough Value. Online support for a DIY project is available.
Buy the book and Beyond the Book now.
Contact us for a quantity discount for 5 or more books for staff and leaders.
The perfect, and necessary, complements to your main message (the Value Proposition)
Master Your Plan Clinic
On-demand Communications Plan Clinic with Digital Plan Template. Don’t spend time on a plan that will sit on the shelf. Get an integrated planning tool with 4+ hours of video instruction (over 2 sessions). You’ll start building your plan within a day.
$500 to download the clinic, plus the plan template.
Master Your Message Clinic
On-demand Writing Workshop. Learn at your own pace, a 3-hour video will help you write to get more member attention. This is a replay of the popular clinic held in 2021. You’ll benefit from lessons you can apply immediately to your daily work. When you’re done watching the workshop, you can do your own communications makeover. Then, email us your before and after and we’ll give you tailored feedback.
$500 to download the clinic.
If you have a question about any of these offerings, simply contact us.