Association Executives are finding new ways to start where they are today – and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering unique member value. Twelve Association Executives from across […]
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From VIRUS to VALUE…What Flag Will You Carry?
We all now know what it feels like to be in a completely unexpected situation, like a COVID shutdown, with no control of the circumstances or outcomes to our business. If there is one resulting lesson, we now have valuable hindsight for next time. But why wait till next time? Use hindsight to your advantage […]
Would You All Agree?
Imagine what happens when your entire staff and leadership team speaks in common terms about how your association is most valuable? Sounds crazy doesn’t it? How is this possible you might wonder to yourself? For a moment, think about how powerful it would it be to overhear every staff member express in an overarching statement […]
Why the Book Breakthrough Value?
When did you last hear the question: “Give me one good reason why”? Years ago, I began asking members across the country for the one main reason they belong to their association. They responded with “my boss said I have to” or “I’m not really sure how to answer that”. It left me curious about […]
Being Relevant to Members
An Association Executive recently asked the meaning of rational relevance in the context of member feedback. First off to clarify, we aren’t talking about a rational or irrational member! This alternate interpretation highlights that not all member benefits are created equal. Members prioritize the value of association services depending on where they are in their […]
Communications While Still in Crisis Mode
It’s a (strange) new world. You might be moving back to your office, rescheduling a big event, but life, nor your members’ work routine is far from back to normal. Winston Churchill says it best: Before we talk next steps, let’s acknowledge that every communicator just experienced baptism by fire. Before we knew what happened, […]
