2020 was the year to turn VIRUS into VALUE. Associations across the country took the time to re-think and question why they exist. What should members rely on from the association during a crisis and every day? Let’s face it. Some members feel obligated to belong. Many associations were determined to change the perception […]
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Diagnose with Purpose: 5 Common Communications Issues Across Associations
The fact: Most members don’t pay attention, but you can win this battle. Through communications audits, we uncover five common problems that indicate a gap between what you mean to say, and how they consume it. Those barriers include: 1. More focus on the association rather than your member (we-we-we). 2. Missing key messages so […]
Highlights of Association Communications During a Challenging 2020
In April 2020, a respected colleague said to me: “If we want a better future for our members, we can’t just react to our circumstances. We can’t just survive. I’m pushing all of us to thrive!” Amidst the disruption, devastation and distractions of 2020, the questions were consistent. Associations wanted to find the best approaches […]
Make Communications a Priority in your Merger Strategy
Let’s face it, no one wants to be left out of the loop when a big decision – like a merger – impacts them. While you sort out your plans and research and collaborate, don’t skip the step to plan and deliver the right information at the right time… even if its limited information. During […]
Member Value Comes from Intentional Member Research
Association Executives are finding new ways to start where they are today – and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering unique member value. Twelve Association Executives from across […]
From VIRUS to VALUE…What Flag Will You Carry?
We all now know what it feels like to be in a completely unexpected situation, like a COVID shutdown, with no control of the circumstances or outcomes to our business. If there is one resulting lesson, we now have valuable hindsight for next time. But why wait till next time? Use hindsight to your advantage […]
