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nSight Marketing

Clear communications. Stronger connections.

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Blog

Being Relevant to Members

July 10, 2020 by Melynn Sight Leave a Comment

An Association Executive recently asked the meaning of rational relevance in the context of member feedback. First off to clarify, we aren’t talking about a rational or irrational member! This alternate interpretation highlights that not all member benefits are created equal. Members … [Read more...] about Being Relevant to Members

Communications While Still in Crisis Mode

June 2, 2020 by Melynn Sight Leave a Comment

It’s a (strange) new world. You might be moving back to your office, rescheduling a big event, but life, nor your members’ work routine is far from back to normal. Winston Churchill says it best: Before we talk next steps, let’s acknowledge that every communicator just experienced baptism by … [Read more...] about Communications While Still in Crisis Mode

Features versus Benefits

May 14, 2020 by Melynn Sight Leave a Comment

Ask yourself if the offering you consider a benefit is really a benefit and not a feature or an advantage. Here are some examples to help you distinguish between the three. Feature: A feature is a distinctive characteristic of a service or product you offer. This might be a publication, a … [Read more...] about Features versus Benefits

Stellar Videos are Equal Part Planning + Delivery

May 4, 2020 by Melynn Sight Leave a Comment

Amazing presentations look easy. As your president prepares to shoot their video announcement to give an association update, make it look easy and help them plan a short, purposeful message. Show ease in front of the camera. By the time they get in front of the camera, help them connect with the … [Read more...] about Stellar Videos are Equal Part Planning + Delivery

Put Your Value to the Test: Key Messages Help Get More Member Attention (and Retention)

April 30, 2020 by Melynn Sight Leave a Comment

Getting members’ attention during a crisis is different than when business is booming. It’s more important now than ever to convey the one overarching solution you have that will help the worried member. Get their attention with one key message that you can use over and over again to say why your … [Read more...] about Put Your Value to the Test: Key Messages Help Get More Member Attention (and Retention)

Using the Communications Crisis Matrix

April 27, 2020 by Melynn Sight Leave a Comment

During a crisis, timely and well-thought out communications can be the difference between members feeling reassured and cared for, or irritated and quick to hit the delete or unfollow button. In a time of crisis, you need a quick planning method to figure out: Who to talk to (your target … [Read more...] about Using the Communications Crisis Matrix

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Recent Posts

  • Highlights of Association Communications During a Challenging 2020
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    • About
      ▼
      • Our Story
      • Meet the Team
      • Our Clients
        ▼
        • Case Studies
        • Testimonials
    • Research and Plan
      ▼
      • Communications Audits
      • Communications Plans
      • Merger Communications
      • Strategic Planning
      • Surveys and Focus Groups
    • Develop the Message
      ▼
      • Value Proposition
    • Deliver the Message
      ▼
      • Workshops
      • Presentation Feedback
    • Contact
    • Blog