A segment is portion or a section of a whole. The verb segment means to separate. If you want to cut the clutter with your communications, you will reach more members if you get more selective. When we conduct formal reviews of association materials we ask one question before we begin. We always … [Read more...] about Segmentation and Your Communications Go Together Like Salt and Pepper
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Four Essential Steps to Successfully Reach Your Members
“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show them how we matter,” said association executive Mary Cano in a discussion about planning for new ways to communicate with members. Associations invest extraordinary … [Read more...] about Four Essential Steps to Successfully Reach Your Members
To Get the Best Response Rate, Sell Your Survey Ahead of Time
A board member recently said this in a Board of Directors meeting: “While I do believe we should conduct member surveys, it’s the involved members who answer, not the uninvolved ones. Consequently, I’m not a fan of surveys.” Is this a valid reason to doubt member research? Association … [Read more...] about To Get the Best Response Rate, Sell Your Survey Ahead of Time
Confidence That You Will Achieve a Valid Sampling When You Survey: Here Are Four Considerations
In a research study, the best case scenario is that everybody who matters takes your survey. When a population is the right size, and accessible, you could reach out to all of them. This kind of survey that covers the entire target population is called a census. However, most of the time we … [Read more...] about Confidence That You Will Achieve a Valid Sampling When You Survey: Here Are Four Considerations
The Best of Association Communicators in 2019
2019 was a year of progress for so many associations. Starting with a vision, and translating that vision to the right actions to overcome tough issues and achieve resilient results! As we review the year 2019, it’s Thomas Oppong that says so well what we learned from a few of our clients: “Goals … [Read more...] about The Best of Association Communicators in 2019
Rethink Social Channels – Goals and Use
Successful marketing is equal parts knowing your audience well, knowing yourself (association) well, and linking those two factors with content to convey value to your members. With that in mind, you can prioritize how you’ll get the word out through the delivery channels that best suit your target … [Read more...] about Rethink Social Channels – Goals and Use
