If your goal is to make stronger connections with your most important member segments, then please read on. Answering these four questions before you ever write a word will help you focus your thoughts, so you go beyond simply relaying the news to your readers. If you practice this writing prep, … [Read more...] about Focus Before You Write – Ask 4 Questions During this Crisis and Every Time you Write
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Net Promoter Score – A Customer Experience Measurement
For any of us who are in the customer loyalty business – that is, continuously working on our portfolio, our strategic initiatives, services and offerings to deliver more value to members, NPS helps net out the customer experience. There are studies that show a direct relationship between … [Read more...] about Net Promoter Score – A Customer Experience Measurement
Segmentation and Your Communications Go Together Like Salt and Pepper
A segment is portion or a section of a whole. The verb segment means to separate. If you want to cut the clutter with your communications, you will reach more members if you get more selective. When we conduct formal reviews of association materials we ask one question before we begin. We always … [Read more...] about Segmentation and Your Communications Go Together Like Salt and Pepper
Four Essential Steps to Successfully Reach Your Members
“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show them how we matter,” said association executive Mary Cano in a discussion about planning for new ways to communicate with members. Associations invest extraordinary … [Read more...] about Four Essential Steps to Successfully Reach Your Members
To Get the Best Response Rate, Sell Your Survey Ahead of Time
A board member recently said this in a Board of Directors meeting: “While I do believe we should conduct member surveys, it’s the involved members who answer, not the uninvolved ones. Consequently, I’m not a fan of surveys.” Is this a valid reason to doubt member research? Association … [Read more...] about To Get the Best Response Rate, Sell Your Survey Ahead of Time
Confidence That You Will Achieve a Valid Sampling When You Survey: Here Are Four Considerations
In a research study, the best case scenario is that everybody who matters takes your survey. When a population is the right size, and accessible, you could reach out to all of them. This kind of survey that covers the entire target population is called a census. However, most of the time we … [Read more...] about Confidence That You Will Achieve a Valid Sampling When You Survey: Here Are Four Considerations
