I’ve learned four concepts during my business life that have stayed right here in my head for more than twenty years. What makes us remember certain lessons while others go into one ear and out the other? The four tips below have become so much a part of my work life, they are now an […]
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Why Would I Brand My Association?
Your members have options. They can 1) use your service to get what they need, 2) get their services somewhere else, 3) do it themselves, without anyone’s help, or 4) do nothing at all. What will it take to get them to choose you? Whether your goal is to grow membership, or improve value to […]
Communicating Using the Internet Tools
At my Rotary meeting this week, two of our young members presented a program entitled: “Social Media: Why it’s Not Going Away and More on What it’s About” (Average age of the club member in this club – 58 years). My boomer-age Rotarian friend leaned over and said “Do you have facebook?” I said “Yes, […]
Get What You Pay For
In this summer’s edition of REA Magazine (a publication for association executives in the real estate industry), I wrote an article that any association executive, association ceo, or executive director should consider reading. Any executive who juggles members, staff, and a changing market likely has faced this same conversation in a board meeting. The article […]
Are You Listening?
My favorite quote of the week: “In a society of super-sophisticated communication, we often suffer from a shortage of listeners.” – Erma Bombeck If you and I haven’t met yet (or better yet if we have), you know my mantra from spending the past 20+ years with real estate professionals: REALTORS® really want three things […]
Making Decisions by Fact
In today’s tight economy, many associations are re-examining their role to find the most important ways to support their members. While in a client review of member survey results, a staff member teased “we have a case of what’s new – itis.” This association GETS the purpose of formal member input. Here’s more about the […]
