In this summer’s edition of REA Magazine (a publication for association executives in the real estate industry), I wrote an article that any association executive, association ceo, or executive director should consider reading. Any executive who juggles members, staff, and a changing market likely has faced this same conversation in a board meeting. The article […]
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Are You Listening?
My favorite quote of the week: “In a society of super-sophisticated communication, we often suffer from a shortage of listeners.” – Erma Bombeck If you and I haven’t met yet (or better yet if we have), you know my mantra from spending the past 20+ years with real estate professionals: REALTORS® really want three things […]
Making Decisions by Fact
In today’s tight economy, many associations are re-examining their role to find the most important ways to support their members. While in a client review of member survey results, a staff member teased “we have a case of what’s new – itis.” This association GETS the purpose of formal member input. Here’s more about the […]
A Commercial for Commercial Members
In Mid-August on a Monday morning, the Wall Street Journal carried a front page story on the foreclosure of a prime commercial development on the west coast; the very same day, section B covered the virtual halt in the commercial real estate market in another part of the country. This week, a Bloomberg news headline […]
Social Media – The Good, Bad and Ugly
Freedom of Speech…How about the concept “Bad News Travels Really Fast?” For all of you (us) involved in the real estate industry, I’d like to remind you of the power of social media as you read about the Twitter debacle between Horizon Realty and their tenant-Tweet-er. Follow the story below about the “Sue first, then […]
Need More Volunteers?
Off the subject of social media for a while…REA Magazine is known for offering promising practices for Association Executives (AEs) in all areas of association management. I think the editor, Carolyn Schwaar is a master at editorializing many “right on” themes. I recently wrote an article for the Magazine; AEs who don’t seem to ever […]
