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Insight 2020 Member Survey – DRAFT

SURVEY QUESTIONS
(The draft survey below will look quite a bit different when you see it in the actual survey tool. You’ll get the chance to see it again prior to the April 2nd deployment.)

1. What age group best describes you?

  • Under 30
  • 31-45 years
  • 46-60 years
  • Over 61

2. Why are you a member of <association>? Select your top three.

  • To better my profession and help protect the industry
  • They care about the industry – they represent me
  • For support and answers related to my company, profession, or personal credibility
  • For professional development
  • For propriety access to tools that I can only get through the association
  • To have a place I can go if a conflict arises in my profession
  • To take advantage of networking with like-minded people
  • Being a member adds credibility to my business
  • Other (please describe): _________

3. How long have you been a member of <association>?

  • Less than 4 years
  • 4 – 10 years
  • More than 10 years

4. Which best describes your position?

  • Manager or supervisor actively involved in the business
  • CEO or business owner, and I am active in the business on a day-to-day basis
  • CEO or business owner, and I am not active in the business on a day-to-day basis
  • Independent practitioner (on my own)
  • Independent practitioner working in an office

5. What percentage of your work time do you spend in/on your business per month?

  • 100% (full time)
  • 50%
  • Less than 50%

6. What one service or tool does <association> offer that makes <association> most relevant to you?

  • Continuing Education (required/CE)
  • Education that’s “real life” and specific to my specialty (beyond required education)
  • Ability to talk to people who do what I do (like-minded professionals)
  • Protecting the industry (legislative/regulatory work at the capitol local, state, or national capitol) – they fight for me
  • Credible industry information (trends, data, and other information and relevant to my business)
  • Access to answers about the industry, the market and/or tools to overcome a problem
  • Career development/industry contacts
  • Products for purchase
  • I don’t know
  • Other (please describe): _________

7. What one word would you use to describe <association>? _________

8. Please rank your satisfaction with the following association services:
(Options will be: Very Satisfied, Satisfied, Neutral, Dissatisfied, Don’t Know)

  • Communications relevant to my industry (delivered live or through technology)
  • Legal topics impacting my business
  • Work in politics to advance/protect the industry: advocacy and lobbying
  • Continuing Education (required/CE)
  • Someone to call where I can get answers to business-related questions
  • Events, meetings, and networking opportunities
  • Overall value of my membership

9. On a scale of 1-10, where 10 is “highly recommend,” how likely would you be to recommend <association> to a friend or colleague who is not a member?

10. My association is an authority in our industry.

  • Agree
  • Disagree

11. What I get from <association> is worth more than what I pay.

  • Agree
  • Disagree

12. What is one service or tool that <association> provides that you would like to learn more about? _________

(13. Association write-in question.)

14. What one message would you like to send to <association’s> top officers? _________

15. To be eligible to win XX, please verify your name and contact information. Your name will remain anonymous in all survey results.

First Name:
Last Name:
Email Address:

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  • About
    ▼
    • Our Story
    • Meet the Team
    • Case Studies
    • Our Clients
      ▼
      • Testimonials
  • Research and Plan
    ▼
    • Communications Audits
    • Communications Plans
    • Strategic Planning
    • Insightful Surveys
  • Develop the Message
    ▼
    • Value Proposition
  • Deliver the Message
    ▼
    • Workshops
    • Presentation Feedback
  • Products
    ▼
    • The Book Breakthrough Value
    • Diagnosis Deck
    • DIY Communications Toolkit
  • Contact
  • Blog
  • Cart
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