Join Melynn at AEI 2013 for two communications sessions that will help you look at and approach your business in a different way:
Value Proposition Panel
Saturday, March 16th, 3:30pm (see the AEI program onsite for session location)
Your value proposition fills the space that lives between the work of your dedicated leaders and staff, and your members’ first thought when their dues billing arrives or they decide whether to attend your event. It is the conversation members have with themselves about why they belong. Tune in to their silent conversation.
Ada County Association (Idaho) discovered what value means and how to look at value from the members’ eyes, instead of from the associations. Coastal Association has incorporated their value proposition into committee work and their strategic planning. This panel will highlight associations who’ve created and launched their own unique value propositions. Hear how these associations have learned to link their expertise to what keeps members up at night, and how that discovery changed the way they plan and think about association priorities.
Member Surveys – Obsess No More!
Saturday, March 16th, 10:30am (see the AEI program onsite for session location)
Take away three key learnings from this session:
(1) Essential decisions you should make before you conduct a survey
(2) The anatomy of a survey – questions to ask, formats to consider, frequency and response rates
(3) Turning survey insights into action – interpreting the results and using them make change – to show members that their responses matter.
So then, if you must obsess, do it with a solid understanding and clear purpose for your next member survey.