Today’s member is extremely impatient, and has an attention span that can barely get through 140 characters before moving on to the next thing
Find out what members are worried about.
Think of Value Proposition as a concept you will sell to them.
Deliver a message that get’s their attention and builds loyalty.
Make a generic statement about the things you do.
Simply give members a list of features.
Forget to communicate with purpose. And make sure it is valuable to their business.
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