Member Mindshare
Today’s member is extremely impatient, and has an attention span that can barely get through 140 characters before moving on to the next thing
DO:
Find out what members are worried about.
Think of Value Proposition as a concept you will sell to them.
Deliver a message that get’s their attention and builds loyalty.
DON’T:
Make a generic statement about the things you do.
Simply give members a list of features.
Forget to communicate with purpose. And make sure it is valuable to their business.
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