Every associations spends time, energy and resources building a portfolio of services that oﬀer members what Leaders (and staﬀ) think is valuable. But they often neglect the most critical of success factors: relaying why the association matters – in the members’ language.
Conveying why a member should join, and then belong. It’s the minimum you should be able to convey to a new member, and every member.
To build stronger connections, make your communications eﬀortlessly-consumable. Be clear about how and why your services should matter to your members.
Convey your value to your best customers.
Link all you to do a clear answer about how it helps members do something better.