Case Study: Member Survey – LeadingAge Kansas
- Uncover members’ awareness of the association’s services
- Understand members’ impressions of the organization today
- Compare information from LeadingAge to other sources of information, education and services
- Uncover drivers to member loyalty and retention
LeadingAge Kansas was looking for a well thought out approach to soliciting member feedback. Through a strategic approach, one that linked the survey questions to the organization’s goals, the association has the input they need to make positive change.
Survey questions addressed value, importance and satisfaction. We focus on the “very satisfied” responses to set a baseline for member loyalty (instead of combining “very satisfied” with “somewhat satisfied).
“This survey will help us laser focus on our members’ most important needs and develop our succinct value proposition,” says Leanna Chaffee, Director of Membership.
Feedback from the Client
“The survey was planned in a thoughtful and strategic manner – different than any of our prior surveys.
The team helped us set goals and tailor survey questions to get the exact data we needed. They provided suggestions, research and support before, during and after the project, including presenting the findings to our Board of Directors.”
– Dana Weaver, COO