• Skip to primary navigation
  • Skip to main content
  • Skip to footer

nSight Marketing

Clear communications. Stronger connections.

  • About
    • Our Story
    • Meet the Team
    • Our Clients
      • Case Studies
      • Testimonials
  • Research and Plan
    • Communications Audits
    • Communications Plans
    • Merger Communications
    • Strategic Planning
    • Surveys and Focus Groups
  • Develop the Message
    • Value Proposition
  • Deliver the Message
    • Workshops
    • Presentation Feedback
  • Contact
  • Blog

Ocean County Board of REALTORS® – Merger Campaign Case Study

THE SITUATION
Association leadership knew they needed to make a change. The initial step took years…deciding a merger partner, finding common ground, and a board of directors vote. The next step was to convince membership to be part of a partnership with an association that delivered a brighter future: The best possible services, support and technology.

OCBR knew they had the right merger partner. They were missing the right message and a plan that would help them persuade members to join the new association.

THE SOLUTION
The 5-week “Own Your Future” plan and campaign to:

  • Unify leaders on how to present the merger — key messages to answer “Why join NEXUS and Bright MLS?”
  • Target large brokers who were being actively solicited with free dues by a competing neighbor association.
  • Tell an engaging, impactful story through targeted, specific collaterals.
  • Deliver the message in as many ways as they could: through live presentations, videos, hardcopy brochures, website promotions, social media, and a FAQ page on their website to direct members to the most up-to-date and accurate information.

THE STATUS
In a competitive situation, OCBR ended the year on pace to retain a majority of members, while losing a very few to the neighboring association.

Despite the competitive threat, OCBR’s dues renewal rate exceeded their expectations. They continue to communicate the message to Brokers and members – the new association and new MLS gives them an edge in the industry with access to better technology and the ability to better serve the REALTOR® and the consumer through a broader network of connections.

Campaign Collateral Examples

Footer

SUBSCRIBE
to Association nSights



    On Instagram @nsightmarketing

    • Before we move onto 2021, a brief pause to celebrate the associations who thrives in a challenging year! Read more on the nSightMarketing.com blog.
    • Deliver a simple, memorable message that gets member attention. @growthzoneams webinar with @mjsight next Thursday 12/17! #valueproposition #breakthroughvalue #memberpresentations #membermarketing #associationcommunications #associationmarketing
    • To #breakthroughvalue associations must go from pushing out news to making genuine connections. @mjsight #valueproposition #membervalue #associationcommunications #associationmarketing #chambermarketing #memberresearch #branding #notforprofitcommunications #communications #membercommunications
    • It’s not a race, it an intentional process that starts with the member and ends with the member. @mjsight #breakthroughvalue #valueproposition #membervalue #associationcommunications #associationmarketing #chambermarketing #memberresearch #branding #notforprofitcommunications #communications #membercommunications
    • Facebook
    • LinkedIn
    • Pinterest

    © 2007-2021 nSight MarketingAll Rights Reserved913.220.7753

    • About
      ▼
      • Our Story
      • Meet the Team
      • Our Clients
        ▼
        • Case Studies
        • Testimonials
    • Research and Plan
      ▼
      • Communications Audits
      • Communications Plans
      • Merger Communications
      • Strategic Planning
      • Surveys and Focus Groups
    • Develop the Message
      ▼
      • Value Proposition
    • Deliver the Message
      ▼
      • Workshops
      • Presentation Feedback
    • Contact
    • Blog