Ocean County Board of REALTORS® – Merger Campaign Case Study
OCBR knew they had the right merger partner. They were missing the right message and a plan that would help them persuade members to join the new association. THE SOLUTION THE STATUS Despite the competitive threat, OCBR’s dues renewal rate exceeded their expectations. They continue to communicate the message to Brokers and members – the new association and new MLS gives them an edge in the industry with access to better technology and the ability to better serve the REALTOR® and the consumer through a broader network of connections.
Association leadership knew they needed to make a change. The initial step took years…deciding a merger partner, finding common ground, and a board of directors vote. The next step was to convince membership to be part of a partnership with an association that delivered a brighter future: The best possible services, support and technology.
The 5-week “Own Your Future” plan and campaign to:
In a competitive situation, OCBR ended the year on pace to retain a majority of members, while losing a very few to the neighboring association.
Campaign Collateral Examples