In 2007 we launched a communications company to listen, and then to experiment with a few communications theories from the corporate world. We put them into practice, and refined them as we stepped into your shoes, association by association. Most of them still work today. While every association is different, many of our systems present a framework to solve an association’s unique communication challenge.
We’ve grown a lot since 2007. We had the chance to shape how associations communicate their unique value message to their members. (In other words, what makes you most relevant and different than any other association.) You help make our business relevant today because while every association is different, the processes and approaches are consistent.
You’ll build better connections if you take a serious look at the way you communicate. A communications strategy battles indifference, helps overcome distraction in the inbox, and shapes or re-shapes your members’ perspective. Ultimately you can convert indifferent members into more loyal, active participants.
Without thinking about it, association communicators – and leaders alike focus on association things (your services, expertise, tools) instead of how your association’s expertise helps a member do more.
More than the words you say, we help you look at your communications as part of your association’s strategy. When we partner with associations, we take a wider view of your communications and how they all fit together. All with the goal to help you convey how you are relevant and valuable instead of promoting your strengths and your offerings and hoping your members will respond.
We have done what we love for more than fifteen terrific years. Our team is passionate about helping you find solutions to your biggest communications challenges. We are excited to share this value-creating journey with you to reach your organization’s biggest goals.