Quick: CONNECT
A toolkit to re-think communications with your members.
Share five communications topics as a group with your staff in order to:
- Think about well-planned communications
- Learn about a few important changes that will generate more response
- Unify your staff about important communication principles
We provide the topic; you provide the talk.
Set aside 20 minutes to brainstorm, share ideas and discuss the changes you will make.
Topic 1 – Target Audiences
Discussion Points
Read about how to segment your audience
Topic 2 – Communications Goals
Discussion Points
Podcast about communications goals
Topic 3 – Features vs. Benefits
Discussion Points
Vlog: Features vs. Benefits – Which Gets More Members to Read?
Topic 4 – Messaging
Topic 5 – Readability
