Research & Plan
Objective feedback from your diverse member groups leads to prioritizing and making strategic decisions. Research can range from communications audits to surveys and focus groups.
- Discover what’s most important and useful to members
- Measure by fact what members think is most relevant
- Inquire face to face what members consider valuable
Once you collect that data, don’t just check the activity off your list. Use it to unify your board and staff around a few, significant issues that you need to re-engineer or finally correct. This kind of thinking helps you approach your business as strategic thinkers.
We take a marketing approach to strategic planning and communications – by helping you triage the most significant issues inside and outside your organization to close the engagement gap.
Equally important to your strategic plan is a strategic communications approach. We believe communications is a strategy, and not an activity. It takes a strategic approach to capture distracted, indifferent members’ attention. A communications strategy is a framework that helps any association connect with, raise awareness or inform your target audiences about what you do best that they need most (your value proposition).
With the right key messages and a thought-out communications plan, you’ll begin to brand your association for the solutions you deliver, one’s that members need most. You should expect to see measurable changes in the level of attention and interest from members.