A communications plan helps you plan for – and overcome communications obstacles.

A plan will help you:

• Keep your focus on them. It is very easy to focus on what you do. Your plan should meet them in the middle!
• Deliver a consistent message about the problems you know they deal with, and your expertise to solve them.
• Connect with more members where they prefer to consume their information.

A plan is strategic when:

• It uses data that you collect so that you plan by fact.
• It’s based on communications goals set at the executive level of your association.
• It requires prioritizing key member audiences.
• It relies on unique key messages that consistently weave throughout your communications.
• It’s a plan you’ll use every day and build on for several years.
• It builds in accountability and measurements.

Click on infographic to view full size.

Deliverables

• A virtual workshop
• A customize plan template and project management ideas for staff use
• Review of your plan after you complete it

Target Audience:  Communications Directors, Association staff, and CEOs

See an Infographic on How to Master Member Communications