nSight Marketing & Communications

Strategic Planning

There is a strong connection between your communications and your strategy.

The time you set aside for strategic planning is your opportunity, as a leadership group, to address the most significant issues facing your organization … with a strong focus on the future and its possibilities.

nSight Marketing’s approach guides your leadership team to uncover the highest priority issues for the organization.

The process begins with identifying what you do well and what must change. This approach helps the team focus on identifying the biggest issues facing your organization. If you don’t change them, it could be devastating. If you do overcome them, you’ll move closer to your vision.

We use various methods to identify issues. These could include: member research, leadership feedback, outside intelligence, data that you collect that shows a deficit, and even a brand audit to assess the strength of your brand with your members and in your market.

Using a varied portfolio of analytics and exercises, we’ll narrow down the most relevant issues to feed into your plan as big, significant, important goals. The goals are the anchor to your long-term plan.

You’ll see in the infographic below that review and focus are as important as the first three steps. Each year you’ll formally assess progress, the need to refocus or revise the plan to reach your goals. But goals never change for the cycle of your plan.