Focus groups provide substantive feedback that is difficult to achieve through traditional research methods like surveys or polling. Focus groups engage participants on a personal level, as a small group of a similar demographic. They are effective in helping clarify your survey data. We can prepare focus group questions as part of your survey and either conduct the focus group for you or provide you guidelines for a successful focus group.
Focus groups:
- Clarify survey results by getting your members talking
- Use a professional, unbiased third-party that ensures diverse feedback
- Help to provide ideas, clarification and specifics about a problem.
