It’s a (strange) new world. You might be moving back to your office, rescheduling a big event, but life, nor your members’ work routine is far from back to normal. Winston Churchill says it best: Before we talk next steps, let’s acknowledge that every communicator just experienced baptism by fire. Before we knew what happened, […]
Communications
Stellar Videos are Equal Part Planning + Delivery
Amazing presentations look easy. As your president prepares to shoot their video announcement to give an association update, make it look easy and help them plan a short, purposeful message. Show ease in front of the camera. By the time they get in front of the camera, help them connect with the audience. Members have […]
Using the Communications Crisis Matrix
During a crisis, timely and well-thought out communications can be the difference between members feeling reassured and cared for, or irritated and quick to hit the delete or unfollow button. In a time of crisis, you need a quick planning method to figure out: Who to talk to (your target audiences), What to […]
Segmentation and Your Communications Go Together Like Salt and Pepper
A segment is portion or a section of a whole. The verb segment means to separate. If you want to cut the clutter with your communications, you will reach more members if you get more selective. When we conduct formal reviews of association materials we ask one question before we begin. We always ask the […]
Four Essential Steps to Successfully Reach Your Members
“We (the association) must be relentless in convincing our members that we matter to them in order to survive. It’s our job to show them how we matter,” said association executive Mary Cano in a discussion about planning for new ways to communicate with members. Associations invest extraordinary time and resources to develop and fine-tune […]
The Best of Association Communicators in 2019
2019 was a year of progress for so many associations. Starting with a vision, and translating that vision to the right actions to overcome tough issues and achieve resilient results! As we review the year 2019, it’s Thomas Oppong that says so well what we learned from a few of our clients: “Goals take time, […]
