Successful marketing is equal parts knowing your audience well, knowing yourself (association) well, and linking those two factors with content to convey value to your members. With that in mind, you can prioritize how you’ll get the word out through the delivery channels that best suit your target audience – whether that is your customer […]
Communications
Follow a Few Political Pointers and Bring More Members into the Tribe
When it comes to politics, it’s hard (maybe impossible) to change a member’s mind. For a few of your members, the link between politics and business is so clear, they connect politics and the real estate industry, and politics with the way the world works. For the other 90%, (or fill in the blank to […]
Mastering Member Communications
To master communications in today’s world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas Association of REALTORS®, put it […]
What is YOUR Money Moment?
On day two of the Leadership Conference, I made my way around the room saying hello, making face to face connections, and shaking hands. I always make an effort to do this so that I can look leaders in the eye and thank them for the service they give to help better the profession and […]
Show Your Value – It Won’t Just Happen by Itself!
After my recent presentation at TSAE on Communications as a Business Asset, I spoke with several Executive Directors who related to the idea that Naylor has studied for many years: I had more than the usual questions about where to start in order to get better at the “8 ways” to engage more members in […]
Do You Ever Get the Feeling You Deliver a “Cluttered” Customer Experience?
When I say clutter – what does it make you think of? Clothes in your closet that don’t fit, are out of style, or are just hold-overs from a former life or career? Clutter in your communications are emails and event invitations that focus more on the association and less on how the member can […]
