by Guest Blogger Kat Szymanski, Business Development at nSight Marketing “Members don’t get it; they don’t understand what we offer them.” It’s common to hear this from association staff, CEOs, and leaders. Relentless focus on the member can turn readers from “so what” to get them to say, “Oh, I get it!” in today’s distracting […]
Communications Plans
Mastering Member Communications
To master communications in today’s world is a quantum leap in your tactical approach compared to, say, ten years ago. In those days, you could create content, deploy, and pretty much guarantee your members would at least scan it. Those days are long gone. Karen Gehle, CEO of the Kansas Association of REALTORS®, put it […]
You Don’t Have to Be the Same to Make a Difference
At a presentation last week, I took a few questions at the end of the “Eight Steps to Get More Members to Attend Your Next Meeting.” A young woman, confident and hyper motivated raised her hand: “I’m a millennial and I have a lot ideas that I think would help my association, but I’m the […]
Formal Communications Plans Improve Your Messages and How You Deliver Them
In asking associations executives if they have a formal communications plan, many respond that they don’t see the value or don’t understand how to do it. How might working from an established communications plan help you? Watch the video below for tips on how to gather your key communicators and create a plan that directly […]
Start Now to Ensure a “Kick-Ass” Communications Plan For Next Year
If one of your New Year’s resolutions is to put into place a communications plan that is worthy of your members’ attention, NOW is the time to start. Meaningful communications with a purpose won’t come from brainstorming topics each week in a staff meeting. You need a framework to build consistent and targeted messaging that […]
Think BIG to Get Your Board on Board
Association communicators are sometimes wary of the budgeting that goes along with strategic planning. With limited dollars, communications is an easy target to trim cost. Better this than cutting member programs…right? Wrong! Any big, bold, aggressive initiative requires purposeful communication. Whether it’s a communications goal, financial goal, education goal or a legislative goal, if communications […]
