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features

Features versus Benefits

Ask yourself if the offering you consider a benefit is really a benefit and not a feature or an advantage. Here are some examples to help you distinguish between the three. Feature: A feature is a distinctive characteristic of a service or product you offer. This might be a publication, a special presenter for a […]

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  • About
    ▼
    • Our Story
    • Meet the Team
    • Our Clients
      ▼
      • Case Studies
      • Testimonials
  • Research and Plan
    ▼
    • Communications Audits
    • Communications Plans
    • Merger Communications
    • Strategic Planning
    • Surveys and Focus Groups
  • Develop the Message
    ▼
    • Value Proposition
  • Deliver the Message
    ▼
    • Workshops
    • Presentation Feedback
  • Contact
  • Blog