It’s traditional to kick off an association’s year with a meeting. Vision Quest is NCARs way of collaborating with staff and volunteer leaders on the most relevant and important issues for the association. 160 volunteers, 3 days, numerous legislative updates, along with an explosion of inspiration (by Richard Mendenhall), sharing a reference to “545 people” […]
Member Value
One Association’s Journey to Creating Value
Creating value really matters in an association’s strategic plan. Even if the words “creating value” aren’t spelled out, one of the many reason for strategic planning is to use your resources (people, time and money) to focus on key member, industry and/or market issues. To determine value, you could start with this question: “What promise […]
Why Would I Brand My Association?
Your members have options. They can 1) Use your service to get what they need, 2) Get their services somewhere else, 3) Get their tools and resources themselves, without anyone’s help, or 4) Do nothing at all. What will it take to get them to choose you? Whether your goal is to grow membership, or […]
Stats About Association Membership in 2010
Association Executives and communicators – I think this information will help you do your job better. The #1 reason that members joined an organization is to network with others in their field* The #1 reason that members did not renew membership in 2010 was because of the perceived lack of value* The #1 way the […]
Why Would I Belong if I Didn’t Have To?
What’s the strongest brands you know? Brands that have been around for a long time – through generations. Brands that are reliable time after time after time. Brands that offer trust about the value you’ll receive when you go there, or buy that product. I’m on a roll this winter helping associations find their promise. […]
Explaining Member Benefits
It can be a challenge to help members connect the dots about the benefits of their association membership. We know from studies conducted at ASAE and other sources that members join an association for two overarching reasons: for their personal benefit and for the good of the profession. Yesterday, a real life story helped me […]
