My customers frequently ask me how many miles I travel per year. I’m not proud to say this – I have no idea. Do you keep track of that kind of thing? I know how much I spend in airfare and other travel expenses per month, but only out of necessity, I don’t track it […]
Mindful Memos
Celebrating Milestones
I am big on milestones. I love making a big deal about my birthday, the anniversary date of launching my own business, or my seventh NAR Association Executive Institute! It is in this context that I announce nSight Marketing is approaching a milestone. We will soon begin work with our 100th association. Early in the […]
Do You Ever Wish Someone Would Send You a Gentle Reminder?
Managing email. Ugh. There are so many promising practices out there, but no silver bullet: – I’ve tried folders for “action” and “leads.” – I’ve tried copying messages to file folders in mail by client. – I copy to-do items to my calendar. I’ve given up clearing out my mail every day. But when I […]
Why Companies Should Give Paid Vacations
I know. I know. I know! But still. Is it only me? After a little bit of downtime, I can see my business so much better. Take the time to ask “why”? and “why didn’t I think of that?” and “Why didn’t that even occur to me?” I’m sure there is a psychology major out […]
It’s Been One of Those Years!
Looking back onto the most promising successes nSight Marketing sees across associations: Here’s to board presidents who use their value proposition as a compass for their year. Here’s to the associations with a clear vision for becoming something bigger. Better. Here’s to executives who set goals for your communications; and then expect results. Here’s to […]
How to Disconnect
I know I have the power to click the “X” and close my email, but when I’m at my desk, it’s so hard to “disconnect!” Check out this tool that allows you to block yourself from the Internet for a determined period of time. The only way around it is to reboot. It is the […]