Association Executives are finding new ways to start where they are today - and continue to get better: …Better when they understand what members care about. …Better by listening to feedback without judgement. …Better when they commit to seeing things for what they are. …Better at delivering … [Read more...] about Member Value Comes from Intentional Member Research
Surveys
Net Promoter Score – A Customer Experience Measurement
For any of us who are in the customer loyalty business – that is, continuously working on our portfolio, our strategic initiatives, services and offerings to deliver more value to members, NPS helps net out the customer experience. There are studies that show a direct relationship between … [Read more...] about Net Promoter Score – A Customer Experience Measurement
To Get the Best Response Rate, Sell Your Survey Ahead of Time
A board member recently said this in a Board of Directors meeting: “While I do believe we should conduct member surveys, it’s the involved members who answer, not the uninvolved ones. Consequently, I’m not a fan of surveys.” Is this a valid reason to doubt member research? Association … [Read more...] about To Get the Best Response Rate, Sell Your Survey Ahead of Time
Confidence That You Will Achieve a Valid Sampling When You Survey: Here Are Four Considerations
In a research study, the best case scenario is that everybody who matters takes your survey. When a population is the right size, and accessible, you could reach out to all of them. This kind of survey that covers the entire target population is called a census. However, most of the time we … [Read more...] about Confidence That You Will Achieve a Valid Sampling When You Survey: Here Are Four Considerations
Survey Speculation
An Association Executive recently said this in a Board of Directors meeting: "While I do believe in member surveys, it's the involved members who answer, not the un-involved ones. Consequently, I'm not a fan of surveys." Is this objection a valid reason to doubt or avoid member research? 1. … [Read more...] about Survey Speculation
Get the Best Payoff from Your Research Investment
Change in an organization can be daunting, but much less so with solid research to guide and support your decisions. Survey research is a science. It calls for expertise to make sure results from a sampling of members can be applied to the larger group. Survey research is also an art; interpreting … [Read more...] about Get the Best Payoff from Your Research Investment
