1. Determine the big goals you want this survey to help with. 2. Decide what information you need most to make your next big decision that will deliver value or solve a problem. – That will determine the length of the survey. – There is no magic for short and simple surveys that solve involved […]
Surveys
If You Asked Them, What Would They Say?
During an Association Executive workshop yesterday we went off-track to a great conversation about surveys. Most association executives know the value of conducting surveys, but about half of those that were in the room say they do not conduct a survey of their membership at least once a year. Let’s begin with a thought that […]
Be a Good Listener to Find Out What Members Need
Go ahead, ask your members why they belong to the your association? Ask open-ended questions, and I’ll bet your members will free flow with ideas. If you ask them, members will probably answer with many of the same reasons associations were formed as early as the 1830’s: education, networking and referrals, information (in the form […]
Making Decisions by Fact
In today’s tight economy, many associations are re-examining their role to find the most important ways to support their members. While in a client review of member survey results, a staff member teased “we have a case of what’s new – itis.” This association GETS the purpose of formal member input. Here’s more about the […]
What About Us Old Dogs?
Business, gaining prospects, on-line networking, talking about what you do…does it all fit together? From my most recent association member survey conducted in June, I learned something surprising. While the Young Professionals segment (gen x and gen Y) fall into the 20% range of the total association membership, 38% use some kind of social technology! […]
