Getting members’ attention during a crisis is different than when business is booming. It’s more important now than ever to convey the one overarching solution you have that will help the worried member. Get their attention with one key message that you can use over and over again to say why your … [Read more...] about Put Your Value to the Test: Key Messages Help Get More Member Attention (and Retention)
writing
Focus Before You Write – Ask 4 Questions During this Crisis and Every Time you Write
If your goal is to make stronger connections with your most important member segments, then please read on. Answering these four questions before you ever write a word will help you focus your thoughts, so you go beyond simply relaying the news to your readers. If you practice this writing prep, … [Read more...] about Focus Before You Write – Ask 4 Questions During this Crisis and Every Time you Write
