We launched the new website MemberValue.org to arm association executives and leaders with a process to discover what members value most. Our goal is to help you discover and then put your value into words.
DANGER: This process could:
- Disrupt the status quo
- Make you question where you spend your money, focus, time and energy today
- Redefine how you approach your real purpose
- Reinvent your position in your members’ minds, and
- Give you the insight to renovate your offerings.
Every association wants to be indispensable to their members.
You will have a better chance of being essential when you and your leaders invest in discovering “by fact” your members. Link their most needs with the services you offer to answer them.
Follow a proven process that works for any size and type association. Tested with association members that are very much like yours.
This is the place to learn about the process, the reasons and the uses for key messages.
Isn’t it time to re-discover and then define your value proposition – the message, and the actions.
MemberValue.org helps us live our purpose: Helping organizations link their strategic goals to a plan to reach them.